Turning the Internet Into Your Own Personal Cash Machine By Creating a Theme Store

One of the major keys to making money online is by developing your own Theme Store/World Center. I have heard it as both of these and also as the phrase "Community Building." No matter what you call it, the principle is the same. If you want a successful business online, you have to become valuable to your visitors.When your prospects think of a certain subject, whether it be Internet advertising, golf, pets, etc., you want them to think of you. For example, when you think of books online, what comes to your mind? For many of us, it is http://www.amazon.com because they have a made a name for themselves in this area.When prospects visit your site, is it valuable enough to them that they stop and bookmark it? Do they continue to visit your site week after week? Whenever they want to know about __________, do they visit your site?Too many websites are just one quick sales presentation and it's over. If you can't convince your prospects of your value in your targeted market, then you will not ever reach your goals in your online business. Below is a quick 7 step system to help you develop your "Theme Store" online!

1.) Choose a Target Market & An Ultimate BenefitStep one is to choose a specific market and an Ultimate Benefit for your business. What benefit is your business going to focus on? Is it on "Internet Marketing?" Is it on "Copywriting?" Is it on "Pet Care?" You have to choose a market and then find out what their needs, their desires, and their fears are. Then, aggressively pursue fulfilling those needs with the right products and/or services. What is the Benefit of your website? Make sure to write a "Killer" headline that goes with your lead benefit.Everything you do will be to focus on this market and make them more successful...

2.) Find a Lead ProductYou need to have a lead product on your site. I have tested both the department store approach and the single product approach to my websites. Selling a single product has usually outsold having lists of products online. Having too many products can confuse your customers. They can't figure out which product they want to buy, and they don't buy anything. The way to combat this is to offer ONE lead product, then have various secondary and backend offers for other products/services in the same market. Your lead product receives the most focus on your website, with your autoresponders, and in your newsletter.

3.) Find Secondary Products to Increase Your Profit FlowYou should always have a backend to any business you are in. You can do this through having other products/services on your website which can increase your profits. Look for affiliate programs which go along with your primary benefit. You can also participate in Joint Ventures with other companies by finding products which you know will benefit your market...Call or mail the company and offer to JV with them for their product on a profit split. This is a great way to add to your profits because you will experience
the best sales rates through these endorsement offers.

4.) Develop a Client Centered Website Make sure your website is focused on your targeted market. It needs to be full of benefits for them. Way too many websites just focus on the owner, the company, or the products. You have to focus on your prospects and their desires.Make sure to answer the BIG question every prospect asks of your website..."What's in it for me?" Answer that question, and you will make money online.

5.) Create Your Own EzineThe internet is quickly dividing up into those who make money online and those who do not. The dividing line is whether or not you run your own ezine. I could run through a dozen benefits of running your own ezine, but suffice it to say that it is the primary way you stay in touch with your prospects and customers online. Even if you can't write your own articles, many other publishers will allow you to use theirs for Free. Check out http://www.bizpromo.com/free/ for a list of some of the ones available for you to use.6.) Set Up Community Building Tools for Maximum TrafficWhat type of Traffic Building tools do you have at your website? If you expect people to come back to your site or recommend other people visit your site when it is only a sales letter, you can forget it. It has to give them a reason to come back.I know of some websites who get 500,000 hits a month on just on their message board without spending a PENNY on outside advertising. Have you thought of putting one of your site? Classified Ad Sites, Postcard sites, Reminder services, and magazine sites can all have the same kinds of effects.Give people a reason to come back to your site...7.) Start Advertising AggressivelyAlthough I use and recommend using Free advertising for the foundation of your website growth, you still will need to use some paid advertising if you want maximum traffic at your site.Using banner advertising and ezine advertising can both be effective ways of increasing your website traffic.

Also, never forget off-line advertising! Many websites are achieving amazing results by using postcard decks as their primary traffic building tool. Go to a search engine, and search for "Postcard decks" and you will find dozens of sites which come up with this type of marketing.DEVELOP YOUR THEME STORE TODAY!If you want to be successful online, you need to become the source for your industry online. Find your targeted market and started meeting their needs and desires. Give them your Ultimate Benefit using traffic plug-ins and aggressive advertising!

The Big Lie...

There is a BIG lie circulating on the Internet...and I am going to expose it to you today once and for all. Today, there will be no beating around the bush. The Truth has to be told. This Lie is so overwhelming that probably 90% or more of Internet marketers are being taken advantage by it...and it is sapping their potential in business day after day.I have seen many individuals who do all of the right marketing techniques...and yet it seems like they can never reach a breakthrough in their business. They are currently making money online, BUT they always seem to wonder why they just can't reach the next level in their businesses.They have a roadblock in their way...a ceiling you may say to the growth of their business. That roadblock is the fact that they do not own their own product or service. They are limited to just being a reseller for someone else.Being a reseller of other people's products and services can be a very profitable experience. Most businesses actually start out this way, but you should always be looking to create or obtain rights to your own products or services.

The most successful Internet marketers own their product or service. I could name names if I wanted to, but it won't be necessary. STOP right now and think about it for a moment. Think about the people who you consider to be extremely successful marketers. How many of them own their own products?Can you name any who don't have their own products? I am not saying that every product in their arsenal is owned by them...Most also resell other people's products or services in their line-up, but they always have that product which is theirs.You could be given every internet marketing secret out there, but this one factor can limit your success online. Do you have your own product or service...or are you limited to just what other people have available to you.To simplify this principle even further to make sure you realize exactly what I am saying I am going to tell you the most powerful traffic building technique available: Being Unique!I could talk to you about free classifieds, free postcards, message boards, chat rooms, and more...all wonderful traffic building tools. We could go into numerous cgiprograms which pull traffic to your site. We could even talk about contests, But the ONE thing that does more for your site than anything else is if it is unique or not.

if it is an exact carbon copy of another site there is NO reason for someone to visit your site over the original. They might as well just go straight to the source. The sites who draw traffic have developed their own original theme around a certain subject of interest.Don't come to me and say, "Terry, I make money as a reseller for so-and-so." I know you do. This article in no way intends to say that you can't make money as a reseller. Many people are making money as resellers. As a matter of fact, I have my own reseller program for people. What I do intend to say is:DON'T LIMIT YOURSELF!Time and time again, people just don't believe that they are able to do something spectacular...They limit themselves to being just another worker for someone else (Although Now they only get paid by commission).

They don't have the freedom to be creative and do the things they lik
e.Chances Are...You're one of them. Are you following your own interests in business? Are you a leader or just a follower in your field?This article needs to inspire you to action. Do Something. Create your own product or service. Write a book. Record an audio tape. Shoot a video. Create your own newsletter. Start a web service. Do submissions for people. Learn how to write killer ads. Be a private investigator online. What is it that interests you?HOW TO FIND A SUCCESSFUL PRODUCTWe can't just leave you hanging out in limbo though. I want to show you the secret "millionaires" use to create just the right product or service. Successful product producers approach product or service creation exactly OPPOSITE the way the general population approaches product creation.The average marketer says, "I have this wonderful product...Now I need to figure out a way to market it." Sometimes they may say, "I have a wonderful product idea...everyone will need this."Let me tell you a secret a direct marketing millionaire told me not too long ago which completely blew my mind...Are you ready?"Pick Your Market First, and then let them develop your product!"Let me explain. Most marketers approach selling like this. They spend months or years creating this wonderful product. Then, they try to find a market to sell it to.

Successful marketers find a market...determine their DESIRES...and then give them exactly what they want.Think about it from an internet perspective. This means that you find people who want to visit websites for _____________. Then, develop a product for those people. This is completely different from developing a product and website in a certain field and then trying to figure out how to get people to visit it. With the power of the internet, we can immerse ourselves in different markets and do research for free! We can find out what they need. We can poll what they want. Then, wecan start giving people exactly what they want. Call this the "Ultimate" Traffic Building Secret. Find the traffic...then develop the site. Currently we are looking into several different areas and building up new web domains that focus completely on those areas where people are already looking for information on. In the coming months, I will let you know what they were (I am not revealing any of them yet as many of you crafty characters would try to take my ideas). You can find a market online.

Then, develop what those people are looking for...Don't just thank about how to make money. If you find a market, reveal their Desires, and give them what they want in good marketing fashion, the money will come. NOTE: I said look for their desires, not their needs. The fastest way to go broke is trying to sell to people's needs. People buy what they want, not what they actually need in most cases.Find your market...then create your product.

How to Quickly And Easily Get Into the Multi-Million Dollar Publishing Business for Fun and Profit

To take maximum profits away from the table in your own internet business, you must be the prime source of a hot product or service. What I am going to present to you today is one easy step-by-step system to create your own product that is 100% easier than writing a book or creating a report.Information Products are the ideal business to start if you are looking for an online business...

They are easy to produce, simple to ship, and can enjoy high markups because people are not paying for the physical form the product is delivered in. They are paying for the valuable information contained within.Although most people only see reports and books when we speak of information products, I want you to see just how versatile this market can be. You could produce software, videos, audios, newsletters, secret sites, and more. The only limitations in thisbusiness are the ones you create yourself.You may say to me, "But Terry, I just don't know how to do anything that people want!" Well, I have a solution for that problem. If you have found a market that wants a product of a certain nature, contact an expert and do an interview with them...then sell that tape! (Most experts will do the tape with you right over the phone for just the cost of consulting - Usually $100 - $1000).

If you do have knowledge that people want (Which I highly expect is true even if you won't admit it to me)...then you can do your own audio tape course. Below I am going to give you a quick 6 step system for creating your own tapes...and then we will do a short overview on how to contact an expert and get them to do a tape with you.

Step 1 - Make a list of your hobbies, interests, and problems which you can solve.Do people come to you often and ask for your advice on certain things? If so...there is a product idea! Design a product that solves their problems. Find a Problem or a Desire people have that you have overcome, and then the system you followed is the basis for your product. Do you train dogs? There's a product.Do You Build Model Airplanes? There's a product.Do You Save Money through Auctions? There's a product.Did you figure out how to set up a web site? There's a product.Do you Get Top 10 Rankings on Search Engines? There's a product.Do you write killer sales letters? There's a product.Product ideas are all around you...There are probably at least half a dozen products inside you waiting for the chance to come out!

Step 2 - Research Your Targeted Market to Find Out What they are Interested in.If you plan to sell your product online, make sure there is a market for it first before you ever create the product.Visit forums and newsgroups using http://www.forumone.com and http://www.dejanews.com and do some research. Prepare a short Questionnaire and give something away free to people who answer it for you.Corporations spend millions of dollars a year in research...but as a small home business you can do your research for free online through contacting and networking through newsgroups, forums, and mailing lists.

Step 3 - Purchase the necessary equipment.You don't have to go to a studio to record your tape unless you have an unlimited budget. If you can afford a studio, it will produce a little better tape, but for most people starting out that is just another undue expense.Go down to your local Radio Shack and purchase high quality audio tapes and a dynamic microphone. A good one will probably cost you between $40 and $100...Ask one of the sales representatives to recommend a good one. If you need an adapter for your tape recorder, get one of those as well.

If you don't own a double cassette deck, you will probably want to get one of those...Why? You can also dub your first couple of tape sales right there in your home and wait to send it out to a duplicator until you know for sure it is a real hot seller.
Notice that you don't need expensive equipment to get started in this business...although you may upgrade later as you go on.

Step 4 - Make An Outline.When you did your research in step 2, what were your potential customers interested in most? Now, create a product that gives a step-by-step training on how to overcome that problem or achieve that objective. Rack your brain and come up with steps that will take your customers to their desired solution. You have to make it simple. This is probably the most difficult part of your product...You have to boil down all of your research, your experience, and come up with a simple system people can follow to achieve their objective.

Step 5 - Record your tapes.Now, shut off the phones...and set-up your little recording studio. Make a time on your schedule to do your tape or your series and stick to it...because you will probably want to procrastinate the process into oblivion. Sit down and record under 60 minutes for the tape (Note most tapes actually have 62 - 64 minutes on them). You have to be careful to stop way before the end of the tape so that there is room to record an intro or a "Please turn the tape over" message.

Step 6 - Start Marketing today.How much is your tape worth? You can sell an individual audio tape for $9.95 - $29.95 depending on the subject OR you can produce a series of tapes...I have seen these sell for as much as $495 if they were on the right topic. You really have to test your price. Any secretarial service can transcribe your tapes for you if you want to produce a higher priced product out of them. You do a little bit of editing to them, combine your new manual to the tapes, and you have a higher valued product to sell.How to Get an Expert to Do the Work For You!If you just can't come up with an idea of a decent product for yourself, find an expert to do one for you...You would still have to do Step One, Two, and Three yourself coming up with the product idea, researching, and purchasing the equipment. Note that when you purchase the equipment for this you may need to buy a microphone which hooks into your telephone (Ask the friendly sales people at Radio Shack and they will have just what you need).Then, contact the right experts for the mission. Find people who are experts in the areas you want to present to your customers and send them a letter telling them exactly what you want to do...Most experts will agree to this if you approach them correctly. Show them the benefits they get out of this...You are doing the market research to find a hot product.You are paying them their regular consulting rate for the tape.You will prepare the questions for them to answer and give them ahead of time unless they already have something ready.You will give them Full Reprint rights to the tape so both you and them can sell it.They will be able to present other products and services they have for sale on the backend of the tape.

It is definitely a Win-Win situation. They get all of those benefits and you have a new product to sell in your business. Not the Only Way - But It is a Good Start for YouThis is not the only way to create information products by any means, but it is enough to get you started. Are you going to make some mistakes...YES....but you will have started in the right direction. If you follow this process, you will have your own hot product to sell online for years to come. All you have left to do is write the ad...but that is a subject for another day.

Are You Neglecting 70% - 90% of Your Internet Profits

At the very beginning of this article, I want to tell you about a horrible mistake I have been making lately. I have been neglecting the place where 70% - 90% of most Internet profits come from. I would normally keep a mistake like this to myself, but I also recognize that probably 9 out of every 10 of my readers are making the exact same mistake. This just shouldn't be happening.My business is extremely profitable, but by neglecting this one technique I have been ignoring tens of thousands of dollars in additional profits. The direct marketing rule that I been neglecting to give attention to lately is that of backend selling.

I know and have taught backend selling to thousands of Internet businesses, but in the past 6 months of my own business I have been letting it slide.For my business this means that I am ignoring additional profit centers. For many Internet businesses which aren't as profitable as mine this one mistake could easily spell the death of their entire endeavor.To give you a quick idea of just how profitable backend selling can be for your business, let's give the following example.Let's say you are in an information business selling a low cost audio tape set and a larger video package. The first product you have sells for $50.00 (and costs $25.00 for drop shipping from the owner) while your second package sells for $300.00 (and costs $150.00 drop shipping from the owner).If the first product you sell to customers sells for $50.00 and costs you $25.00 to fulfill, you have $25.00 potential earnings from it where you have to pay advertising expenses from. If it costs you on average $20.00 advertising expense for each new customer, you would only be earning a $5.00 profit on every new customer.What would happen if you included a sales letter for your $300.00 course in every $50.00 package people bought?If 1 out of every 5 customers you brought in on the first product would also buy your second product for $300.00, you would be earning an extra $150.00 off of every 5 customers. Your front end profits would have been $25.00 for these 5 customers and your backend profits would have been $150.00 without spending more than a couple of cents extra for the sales letter included in the packages. You would only be earning $25.00 a day in your startup Internet business is you were selling 5 packages a day.

Once you add in your backend product, your profits jump up to $175.00 a day! For many businesses, having a backend product determines whether your business succeeds or not. You must have a specific backend in mind whenever you are planning your web site, choosing a product, or designing a product.On the Internet, it is so easy to come up with backend products! If you don't own any additional products or services to place on a backend, then you can simply join an affiliate program with a high quality product or find a business owner who will drop ship products for you.There are thousands of companies out there which have affiliate programs or who drop ship for you. All you have to do is search for "drop shipping" or "affiliate" and thousands upon thousands of sites will come up. If you see someone who has a product you would like to sell, see if they will set up a drop shipping program just for you. This type would often end up being the most profitable for you since you wouldn't be competing with thousands of other affiliates.The key to backend profits in your business is to actually start doing something. So, I have included 4 easy ways your Internet business can start profiting from backend selling today!

4 Ways ANY Internet Business Can Easily Start Making Backend Sales Immediately...

1. Point of PurchaseThe absolute best point for a backend offer on any sale is right after the initial sale while the customer still has their credit card out. For example, whenever I go buy a pair of shoes it always seems like once you have the shoes picked out the salesperson will then ask you if you would like laces, polish, etc. If you go buy a suit, then they ask if you would like dress shirts, ties, etc.

Any smart retailer will figure out what other products they have that naturally go with the purchases most often being made. Then, they will offer an up-sell immediately at the point of sale.How can you apply this to your Internet business? The easiest method and the most profitable is to offer the up-sell right after your customer has made their purchase and still has their credit card out. In other words, put the additional product or products on the thank you page right after the purchase is made through your secure order forms. At that point, your customer has their credit card out and is in a buying mood. By listing one to three similar products on this page, you should be able to increase your overall sales by 10% - 30% immediately.

2. With Product DeliveryThe second key time to send a backend offer is when the products are shipped. Wise marketers throw in a catalog of other products and services they offer with every order. Possibly offer a 30 day special coupon in the package. If they order something else from you within thirty days they get $10.00 off or 10% off or something similar to this. Just remember that there has to be some incentive to ordering now.If you have someone else fulfilling the order for you by drop shipping out the products, then just send out your own thank you letter with the backend offer enclosed.

3. Follow-upYou should send out follow-up sales letters to all of your current customers. Top direct marketers report that it is 7 times as easy to sell to an existing customer than it is to develop a new one. Put the odds to work for you instead of against you and start selling more to your current customers.The correct time to send out this letter depends on what you sell. If you sell a consumable product such as food, nutritional, body care, etc., then you send out the letter whenever the average customer will run out of the current supply.If you sell other types of products, then the correct time will often be around every 3 months. Newsletter publishers will often advertise a new product in each new issue of the publication that goes out. It all depends on your products and your customers. Learn the correct time frame for sending out letters based on testing.4. Leads that Don't Buy From You.Here is an area that most Internet marketers don't even consider, but it could quickly become a new profit center for your business. What do you do with those leads who contact you but don't end up buying?In most businesses, they just throw them away.

The smart marketer who wants to get maximum profit out of every second of their time and out of every dollar they spend will put these leads to use also.They are obviously interested in what you are selling since something you had caused them to originally contact you for more information. They didn't want to buy your product, but what if you offer another similar product or service to them instead once you have finished your regular follow-up system for your main product. This is definitely an area that you need to start testing out. You could also try working with another marketer who sells a similar product and work out a lead trade. You will offer your product to his leads that weren't sold and he will offer his to your leads you couldn't sell. Since the cost of follow-up online is virtually nothing, this type of additional profit center is definitely something every business should look into.The question I am going to ask you is, "Are You Going to Leave 70% - 90% Of Your Profits Behind?"Above are four simple techniques you can use to start making more profits out of your online business.

What are you going to do about it? Are you going to at least start trying out a couple of these techniques in your business...or are you satisfied with what you are making right now when there is so much more available?

The Truth About Earning $1,000 Weekly From Affiliate Programs

Everyone is talking about them. Almost everyone is a member of at least a few of them. Affiliate programs are hot. You can usually sign up for free and be selling products within 5 minutes. The web sites, sales letters, and order shipping are all done for you. All you have to do is promote.But...Is anyone making money from these programs except for the affiliate program owner?It is a surprising statistic when you find out that only around 10% to 20% of affiliate members do enough to ever get a check.

Then, only a small percentage of those go on to earn really good incomes from affiliate programs.It isn't the affiliate program either. Although some affiliate programs have pitifully small payouts (5% to 10%) and limit their members that way, the real problem comes with the fact that affiliates have no idea how to sell from their affiliate sites. The affiliate owners usually don't have any idea how to help them either.I own several affiliate programs myself, so I have spent a considerable amount of time studying my top affiliates and the top affiliates in programs all over the Internet.The principles below are true of almost everyone of the top affiliates in every program I have looked at. If you want to succeed and earn at least $5,000 or more per month from affiliate programs, then you will have to be following the five steps below. If you don't, it just isn't going to happen...and you have no one to blame but yourself.1. Create Your Own Web Site.Although almost every program gives you a web site to use to promote with, you really shouldn't be promoting with that site. The top affiliates always have their own web sites which they promote from.

Then, they link to the affiliate program sites.I never drive traffic directly to any of the affiliate programs. I drive it to my site, get their name on my opt-in list, and then promote affiliate programs. If you are serious about earning profits online, then you will do the same. Having your own site and linking to your affiliate program gives you some additional advantages as well:* You can write up a short two to four paragraph endorsement and testimonial for the site yourself.* You can generate subscribers to your opt-in list first (this is the key to Internet profits).* If the affiliate program ever stops or changes your link, you still have all the traffic you worked for at YOUR site (this happens quite often).If you don't currently have a web site, but want to earn through affiliate programs, you need to get one today.2. Generate TrafficYou can't earn a single penny in any affiliate program without generating traffic to your site.

No traffic equals no income. Combine the right ingredients of an opt-in list, good site design, and the right sales offer...and your income will be directly proportional to the targeted traffic you generate.An advantage that I didn't mention above in why you should own your own domain is getting listed with the search engines. The pages given to you by your affiliate program owner aren't going to receive virtually any traffic from the search engines. They won't have top rankings because there are at least 1,000 other pages just like them (from the other affiliate members) and many software programs create pages which can't even be indexed by the search engines.Having your own domain will give you the freedom to create web pages which achieve high rankings on the search engines. Each of the major search engines such as AltaVista, Infoseek, Hotbot, and the others have their own ranking algorithms which change virtually monthly.You can stay on top of them though by using a program such as Web Position which actually monitors the search engines for you and helps you prepare doorway pages which will achieve the top rankings you are seeking after...and the traffic which comes from having those top rankings.You can read more about Web Position and everything it can do for you at our site. You can also even download a trial version for the three of the major search engines which is good for 30 days to try it out free. Check it out and download the trial at: http://www.bizpromo.com/webposition/ Search engines are not the only way to build traffic to your site. You can trade links with sites, place free and paid classifieds, and even use banner advertising. There are dozens of ways to generate traffic. If you want to make money from your affiliate programs, you will be using them

.3. Start an Opt-In List.I checked my affiliate members' checks this month and noticed a very interesting trend. All top 10 affiliates have their own opt-in email lists and are pretty aggressive marketers to those lists. They all mail to their opt-in list at least weekly and the number one affiliate this month mails to his list every single day.That is where my income is coming from also. Over 90% of my income comes through using opt-in email in one way or another...either through my newsletters or through my autoresponders with follow-up. If you don't know how to use email, then your always going to be living on barely get by street in the online market.The web sites which I send the most traffic to have one purpose to them...and one purpose only...to sign them up on my newsletter lists. All of the content that I have on my site is for that one purpose. If you can't get a visitor to sign up for a free newsletter, then you aren't going to be able to get them to fill out your order forms and order.

Get them on the list, and then start emailing them as often as you can put out good content (along with the ads).Although I prefer to personalize my newsletter using software you have to buy (I get mine from Postmaster Online). If you are just starting out and are on a budget, you can start your list using a free Listbot from http://www.listbot.com4. Develop a Unique Web Position.Here is a trick to increase your sales from ANY affiliate program, but people rarely ever mention it. Any successful web site finds a way to make their products and or services unique from their competition. When you are an affiliate though, you have thousands of competitors selling the exact same product at the exact same price. Every other affiliate in that company is your competition!You will have to become unique if you want to beat the other affiliates competing against you. You may think it would be difficult to do, but it isn't.All you have to do is add on some extra bonuses to those people who are purchasing from you. For example, if you're an affiliate for a video course, then add in a special free report on the same subject which is ONLY good for those who order from you. Your free report can be emailed to those who order so it won't cost you a penny of your commissions.If you own an opt-in list like you should, you could give a free ad to anyone who orders an affiliate product from you. For example, you could write that anyone who orders the ________ (you would list the product here) before midnight tonight will also get a free ad ($30 value) in your newsletter...or three free ads. Buy submission software and submit their site to 1,000 search engines if they order today. Do something like this and tell your opt-in email list subscribers and web site visitors about it. You will be setting yourself apart from the competition and be giving your purchasers an even better deal than buying from the affiliate owner! Special limited time offers work extremely effectively when combined with your own opt-in list.5. Generate Multiple Streams of Income.If you follow all four of the principles above, then you are going to be able to earn money from many different affiliates programs, and that is exactly what you should do.

You should join several non-competing programs which sell products to the same targeted market.For example, if you have chosen to sell to Internet marketers, you may join:An Internet Training ProgramA Web Hosting ProgramAn Autoresponder programA Business OpportunityYou can find several programs which target any specific niche group. You can be earning 3 to 10 streams of income from the same visitors at your web site and subscribers to your newsletters. Having several streams of income helps every visitor to your site be worth more money to you!

Are Reprint Rights A Good Idea For Your Business?

Are reprint rights a good idea for your business?The answer is, "Yes" and "No."I wish there was a simple answer to this question, but there really isn't. Buying the reprint rights to a hot selling product could be the deal of a lifetime. You could end up with a product that already has a hot market ready to buy without having to do any of the research, creation, or ad writing. It could be the perfect opportunity. Or it might not be.This same 'perfect opportunity' might be sold by thousands of businesses already...It could be outdated...and it may never have sold well in the first place!So, reprint rights may be right or wrong for your business depending on a number of factors.I have experienced both the successful aspects of reprint rights, and have been able to avoid most of the pitfalls...but not all.I have created many of my own products such as the "Instant Internet Cashflow System" series of ebooks and our newest video course "Internet Publishing."Even though I have created my own products, we have still used reprint rights licenses in many ways to either expand or generate new profits.I purchased reprint rights to several products when I first wanted to market online. The early success I experienced through selling these products led to the business I am in today.Doing a quick run-down of the office shows that we currently have reprint licenses on 23 different products. One of these products has 19 videos and 2 manuals in it. Another one has 24 audio tapes, 2 videos, and a manual. Other products consist of electronic books only. There are advantages and disadvantages to each format. The primary advantage of an electronic manual is that it is easy to setup and sell and requires no fulfillment or shipping costs which can be major hassles.The primary disadvantage of electronic books which no expert seems to like to discuss is that most people don't like to read on their computer. They prefer to read a hard copy book, listen to an audio tape, or watch a video. Plus, it is much harder to show the uniqueness of an electronic book. Both types of products (electronic and hard copy) have the unique advantages and disadvantages. I have been successful buying reprint rights on both!So, I am speaking from a position of authority. Reprint Rights have been a part of my business from day one.SECTION ONE: What Are Reprint Rights?First, let's cover the different types of rights that are available out there on different products.1. Affiliate Programs - Affiliate programs could be considered a form of rights, although a very basic one. Most of my readers understand exactly what an affiliate program is so I won't go into here. The advantage of affiliate programs is that they have little or no cost to get involved in. The two major disadvantages are that you receive the smallest piece of the action from an affiliate program (10% to 50%) and that you will have thousands upon thousands of competitors. Always remember this, the cheaper and easier it is to start a business, the more competition you will have. Affiliate programs usually have no cost and no time involvement to sign up, so you can expect to have the most competition through them.The advantage here is that the affiliate owner actually takes care of all the fulfillment, order processing, and everything else. So it is a great way to get started promoting products or to expand your product line. As I said above though, this could end up being a double edged sword. It is easy for you to sign up. It is also easy for ten thousand others to sign up.2. Resale Rights - A resale rights are a little more involved. Usually when resale rights are involved, you pay an up-front fee and then you are given the right to buy the product at a discount. In some cases you buy the product wholesale and sell it retail. In most cases though, you take retail orders for a product and then send the product owner a certain percentage to fulfill the order for you. This is often called dropshipping. For example, you may want to sell a video set we have and offer to pay a resale fee of $500.00. Then, you take orders for it for the full $297.00 retail price. Every time an order comes in, you process the card and send us $125.00. We then duplicate, process, and ship out the order. You would never have to touch the product. That is dropshipping.You make much more money this way than an affiliate program usually, but you do a little more work. You take the orders and process them yourself. Then, product fulfillment is handled by the owning company.3. Reprint Rights - This takes the product selling to another level. With reprint rights, you actually take over the whole process yourself and don't have to pay anyone else. All of the money is yours to keep. When an order comes in for $297.00, you process, duplicate, and ship the order yourself. Then, you keep all of the money that is left over. If it was an electronic manual you owned the rights to, then you would take the order and have digital delivery. All of the moneyleftover after processing fees would be yours to keep.So the advantage to reprint rights is that you get to keep all the money. The disadvantage is that reprint rights usually have a premium price on them. For most products, you will pay 10 to 25 times the actual retail price of the product for reprint rights. Digital products usually are on the high end of the scale at 20 to 25 times the price, while audios and videos usually are closer to the 10 times value level.So, a $29.95 ebook will usually cost $600 to $700 for rights while a $29.95 video will usually cost $300 to $400. The reason for the higher prices on the ebooks in most cases comes from the inherent dangers of reprint rights to the creator of the information.As a product developer, it is much more dangerous to sell reprint rights to an ebook than to a video. Since a video is a hard product, there are costs associated to selling it (low costs of around $3.50 per video plus shipping). Since an ebook has no cost in delivery, a customer could buy reprint rights to it and give it away for free or almost nothing.

For example: Just recently I looked at the online detective ebook (which is actually more of resale rights not reprint rights) and saw a price of $4.95, $9.95, $19.95, and $29.95 after looking at several different sites. All of them were offering the same product, but at vastly different prices. Someone could buy reprint rights to your $97.00 ebook and sell it for $9.95 from their site...destroying your business in the process (if you rely on only one product). If it is a hard product such as an audio set or video set, they will be much more unlikely to do this type of thing since there are costs involved in distribution.For the reprint rights buyer, owning a successful product can be an awesome start to your business or an expansion to your business if you can afford the extra investment required.

4. Master Rights - This is the ultimate type of rights to purchase for your product. When you buy master rights, you also receive the ability to sell reprint rights to other businesses.This added benefit comes at a premium price. You will usually have to pay 3 to 5 times as much for the master rights as you do for reprint rights.For example: Let's take a $297 video set for an example. Resale rights may be $500 (which gives you the ability to have it dropshipped for $125).

Reprint Rights may be $2995 so that you could sell the product itself and keep all of the money. Master Rights would probably cost $8,000 to $15,000 so you could sell reprint rights at $2,995 each in addition to selling it at retail.Now, I hope that the above numbers didn't get you confused. They are just meant to be an example. All deals will be different based on the product and the creator's goals with it.In most cases, you really shouldn't even be thinking of paying the premium price for master rights unless you know you have reprint rights buyers already lined up...or it will take quite a bit of cash flow from you for a while.SECTION TWO: When Should You Buy Reprint Rights?

1. Buy Reprint Rights To Get Started Online.I bought a low cost reprint rights license to get started online for the first couple of years. They gave me a good foundation to start with. The product was already done and I received sales materials to go with it (I couldn't write an ad worth a flip in the beginning).You may find the same method will work for you? There is one caution to keep in mind. Don't buy something just because someone says it is the best opportunity ever. Avoid this type of hype when buying reprint rights. As a beginner, try to find a product you would want to buy yourself. Purchase the retail version first, try it out, then purchase the rights if you are still interested.Owning a product that you bought rights to can give you a good start. You don't have to worry about writing ads at first or producing a product. You can jump in, get your feet wet, and start learning about online marketing. This first product probably won't make you rich, but it will give you experience for all of your later projects!

2. Buy Reprint Rights For Back End ProductsYou have your first product out. It is making money, but what about the backend? All direct marketers know the real profits of business do not come from your first sale to a customer. They come from continually selling over and over to the same customers.You can expand your product line by purchasing reprint rights to high quality products. This will help you generate additional cash flow from your prospects and customers.In many cases, this is the better direction to take than selling a product you bought rights to up front. One of the reasons that an author sells rights to his product is to generate leads for other products they sell. Very rarely, if ever, are you allowed to remove the contact info of a product you bought rights to. So, selling their product does generate other backend sales for them. For this reason, most experienced marketers will purchase and use reprint rights for backend products.DON'T BUY REPRINT RIGHTS IF:1. You Don't Have a Market.Don't buy a $1,000 reprint rights package if you don't already have a plan in mind to sell it. Just because it is the most awesome book on the planet doesn't mean it will sell. The best situation is when you already have a market lined up to buy from you, such as your own newsletter list or daily traffic at your site.You should examine the product by buying a retail version. Then, figure a way to sell it. Then, buy the reprint rights. Finally, go for master rights once the reprint rights have started earning you a profit.2. It is Outdated.A lot of people don't offer reprint rights on a product until it is already outdated. Instead of updating it, they sell off reprint rights to unsuspecting buyers.I made this mistake myself in one case and bought rights to a tape set which was badly outdated. It cost me $2,000, but it wasn't worth even a couple of hundred.I was speaking to another experienced Internet marketer recently and he told me that he bought an $8,000 master rights package to a set of CDs when he first got started online. Little did he know at the time, the whole set was years old and most of the information on them were wrong now. It was a quick way to lose thousands of dollars!

3. The market is saturated.This danger will only usually occur for one of two reasons...either rights are selling way too cheap and everyone is buying them OR someone buys rights to an electronic book and prices it at almost nothing. This again comes back to the point that sometimes a bargain (especially dealing with reprint rights) isn't a bargain at all. The cheaper the rights are, the more likely the product will be offered everywhere and at too low a price for anyone to compete.How to Find Resale, Reprint, and Master Licenses...I have made references and have seen others make references that the easiest way to find reprint rights to products would be to do a search for "reprint rights" on the search engines. Well, guess what, I have never bought a reprint rights package this way.Most of the sites that come up when searching for reprint rights aren't selling the types of products you should be buying rights to. If you could find them simply by using the search engines, then everyone else could do the same. You need to put a little more effort into it.The mistakes I have made in buying reprint rights came from using the search engines to find them...every time. I was too desperate looking for rights and a hyped sales letter did the trick to finish me off.Over half of my good reprint rights products were purchased because I was a customer already of the person I was buying from. I knew they had good products which I could sell. Several of my products were purchased by directly soliciting the owner of them. They wouldn't have any posting on their site about rights, but I would send them an email and offer them cash of $1,200 or so (whatever I thought I was willing to pay). They would usually think about it and email me back a counter offer. Some would outright reject the offer. So, what. It didn't hurt me any. For those who countered, I either paid the counter price or went into more haggling on price.I have also heard of other methods. For example, I have heard Ted Nicholas say that he has called up publishers of older books and asked for license rights to them. Sometimes if it is a book they are done with, they would sell rights for as low as $300. It all depends on what they want.If you make an offer, all you can receive is a yes or no answer. So, go ahead and make an offer to people. If your offer is high enough, the greed factor might step in and bring you the rights even if they never thought about it before.Also mention to them that you will leave all information on the product exactly as it is, so they will receive more leads for other products they sell. Their name will be published all over the Internet by you. So, they may receive additional advantages of selling to you besides the up-front cash.

There is ONE Secret to Internet Marketing

Too many people are constantly searching for the "Holy Grail" of Internet advertising. Instead of just getting out there and doing something every single day, they sit back and wait till they find the "Secret" to Internet marketing. Sure, there are great techniques you could be using. There are products out there which will teach you how to market better online. You should always be learning. The moment you stop learning, you start stagnating.

You will find that many of the techniques that the top experts teach you may actually disagree with one another. This is because there is only one true judge of what works in the online marketplace...testing and results. Without testing everything you put to use, you will never know what is or can work for you.There is one "Secret" of Internet marketing every single successful Internet marketer will agree upon. If you sit back and do nothing, you will get nothing!Successful Internet entrepreneurs are doing something. If you sit back on the sidelines and just watch what's going on, you will never win the game. Start doing something...even if it doesn't work!You have to "practice" Internet marketing.

Set up a mirror page on your site or some other tracking mechanism and place a classified ad in an ezine. If it doesn't work out the way you wanted, place a different ad in another ezine. If it does work, then keep running and add on more ezines to your advertising campaign.Use one of the traffic techniques in my free e-book "Unlimited Traffic." If it doesn't create the traffic you want, add another technique. This ebook has 55 techniques Internet marketers are currently using to get traffic. Keep adding on new techniques until you get the traffic you want.If you want to write better ads for your products, then find some of the best sales letters and start copying them by hand. Then, practice your own letters.Something that almost no one ever seems to mention in regards to business is that some of the most successful companies expect that only one out of every seven products they create will be a success worth continuing. Claude Hopkins, considered by many to be one of the greatest marketing minds ever, recorded this in "Scientific Advertising:"

"There are many surprises in advertising. A project you will laugh at may make a great success. A project you are sure of may fall down. All because tastes differ so. None of us know enough peoples desires to get an average viewpoint."The first site you create might not be that profitable. If you are smart and stay in contact with the right people, you will learn something from it. Your next web site may be the success you are looking for.

The reason you may not be making money right now could be that you have the wrong product or are targeting the wrong market. If you can't explain to me in one paragraph exactly who your targeted market is, then you aren't ready for success on your site.Test some different products. Test some different advertising methods. Test some different ads. Only testing can tell you what will or will not work online or offline.The key is to keep your testing small so that it doesn't cost you an arm and a leg. Test one or two ezine ads. Purchase a 10,000 banner ad campaign. Set up a small budget of say $50 - $100 every month just for testing (more experienced marketers have a much higher budget for testing).Never spend any money on advertising where it will put you out of business. It should be as small and risk-free as possible at all times. If you can't afford to spend or lose any money in advertising, then start trying free traffic techniques. There are dozens of them that you can use as well.

In this area, never spend more time on any advertising technique than you can afford to lose.Time is money and as you become more and more successful in this business, it is the time that you run out of first. The Secret to Internet marketing is to "Do Something." Even if it doesn't work out quite as well as you plan, keep doing it or add in other elements and aspects to your business. The second Internet marketing secret is much like the first one. It is "Don't give up!